WHITE GYPSY

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Branding & Packaging

The brand concept for White Gypsy Brewery features flight paths and migration patterns of native Irish birds. This concept is graphically interpreted in the logotype and brand mark. The native Irish birds are individually chosen to represent the strong individual characteristics of each brew.

The seasonal brew features the migrating swallows. This beer is the only bottle that features more than one bird because one swallow doesn’t make a summer. The native Bullfinch features on the red ale, and like the brew it has a strong character! The starling features on the stout as a strong memorable beer.

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